Posted Dec.18, 2010 under
SEO
What is search engine? And how to optimize it?
Search engine is nothing but a soft ware. Users can obtain specific information online using key words. Your website will be crawled or not it totally depends upon the contents and structure of your website.Rank of a website in a search engine is not constant. Ranking in search engine depends upon the competition on a given key words.There are many search engines available on the web. Some of the popular search engines are: Yahoo!Google, MSN, Altavista, Lycos, Magellan etc. Yahoo slurp is basically a search directory. It is hierarchically organized with subject catalogue or directory of the Web which is browsable and searchable. Altavista has a spider called scooter that traverses the Web and Usenet newsgroups. Indexing is based on the full text of a document and the first few lines are used as an abstract.Hotbot engine retrieves and indexes Web documents using a robot called Slurp. It indexes the full text of only HTML and plain text documents.Googlebot, and MSN bot prefer unique contents.Search engine optimization is very much important to a website publisher. To reach to the visitors, website publishers have to rank 01 to 10. So website publisher should try their best to rank high. How to rank high click here. There are many factors to rank high in search engines. Whether your website will be crawled or indexed it depends upon the various factors. If your site map no longer included in the search engine try to find it .
Some of the search engine optimization factors are:
a. Try to write unique content: Content is all-important. Make sure your content is different from others. Your content must include the words you want to optimize for throughout the pages. For example if you want to optimize for search engine, make sure this word occur often in the text.
b. Don’t copy from any website. Your website may be banned for copying from others.
c. Don’t put any keywords without any nexus. Just typing of key words again and again without any relation will be black listed .
d. Fill your key words into the title tag of the page.
e. Link your website with another popular websites and directories.
f. Try to use key words in your meta tag also.
g. Don’t wait for a search engine to search you. Submit your URL to as many search engines as possible.
h. Prepare search engine as well as visitors friendly website.
i. Don’t make multiple pages with substantially duplicate contents.
j. Avoid hidden text or hidden links.
Posted Dec.18, 2010 under
SEO
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
I have comprised a list of sites that should be well known to anyone working in SEO / web design for 2009.
1. www.seomoz.org/blog – Great blog, great seo tools
2. www.searchengineland.com – Up-to-date search news
3. www.sphinn.com – social bookmarking for internet marketing
4. www.mixx.com – a friendly alternative to Digg
5. www.stumbleupon.com – One of the best social bookmarking sites
6. http://forums.digitalpoint.com – Webmasters forum
7. www.sitepoint.com – Another great webmasters forum
8. www.technorati.com – Promote your blog
9. www.mybloglog.com – A must have for blog communities
10. www.twitter.com – A great way to communicate with your audience
11. www.linkdiagnosis.com – A great link analysis tool
12. www.google.com/trends – See how trends in Google look
13. http://answers.yahoo.com – Great for providing traffic
14. www.sitemaps.org/protocol.php – Learn about sitemaps
15. www.ventio.se/seo-tools/google-position – Still in beta but good SE tool
16. www.wordtracker.com – Great keyword performance tool
17. www.seologic.com/webmaster-tools – Another source of good seo tools
18. www.backlinkwatch.com – Backlink analysis breakdown
19. www.avivadirectory.com/strongest-directories – Quality directories
20. www.internetmarketingninjas.com – Expert seo advise
21. www.wikia.com/wiki/Wikia – A wiki alternative
22. www.miniajax.com – Some great free Ajax scripts
23. www.sxc.hu/index.phtml – Free royalty free images
24. www.cssbeauty.com – CSS community
25. www.ViralCoins.com – Viral Coins
